The words lining the windows say it all: “Explore. Trek. Hike. Kayak. Camp. Climb.” It’s a mantra for Backwoods (9 Fountain Grass, Lake Saint Louis, 636-625-2663, backwoods.com), the new 10,000-square-foot store at The Meadows at Lake Saint Louis. Inside is an outdoor enthusiast’s dream. The products run the gamut from casual wear (T-shirts, fleece jackets, shoes) to camping and climbing gear (cooking systems, sleeping bags, harnesses—kayaks coming in spring). SLM recently caught up with the store’s CEO and owner, Jennifer Mull, to see what customers might expect if they make the trek to St. Charles County.
